“How much does a website cost?” is the most common question and the one least often answered clearly. Some people say “from 200 €” and others quote figures that seem to come from another planet. I’m Irys, I work without an agency and deal with clients directly, so I’ll tell you straight: what the price of a website depends on, how to compare quotes and what my published rates are.
Why there’s no single price
A website can be a single page with your details or a project with many sections, texts, languages and features. Asking “how much does a website cost” with no further detail is like asking how much a renovation costs: it depends on what’s being renovated. What I can do is explain which factors move the price.
The factors that matter most
1. The scope
How many pages, which sections and which features. A presentation website isn’t the same as one with a catalogue, bookings or a private area. The more pieces, the more design, build and testing work.
2. The design: template or custom
Starting from a template is quicker; designing a custom site means thinking out the structure from scratch. I’ve already written about it in template or custom website: neither is bad and neither is always better, but the effort and the result are different.
3. The copy and the material
A website needs content: text, photos, a logo. If you already have it, the process is smoother. If a lot has to be written or sorted out, it adds time. Good design with weak copy doesn’t work, so it’s worth giving the copy proper attention.
4. Languages
A website in two languages doesn’t mean double the price, but it does mean extra work on structure, translation and review.
5. Additional features
Special forms, an online shop, integrations, automations. Each feature adds complexity and testing.
6. Brand identity
If you don’t yet have a logo, colours and typefaces defined, it’s best to sort that out beforehand or at the same time, because the website builds on it.
Costs that don’t always appear in the quote
- Domain and hosting: separate annual payments, which depend on the provider you choose.
- Maintenance: updates, backups and security.
- Later changes: it’s worth knowing whether you make them yourself or depend on someone. That’s why I work in WordPress, so you can manage it on your own.
- Copy and photography if you don’t have them.
How to compare quotes
Don’t look only at the final figure. Ask exactly what it includes, how many rounds of changes there are, who writes the copy, whether the website will be yours and whether you’ll be able to manage it, and what happens with the domain and hosting. Two quotes with similar prices can cover very different things, and a very cheap one can turn out expensive if they then charge for every tweak.
Pay attention to how you’re treated, too: who you’ll be speaking to and who will actually do the work. With an agency there are usually layers in between; with me, you talk to the person who designs.
My published prices
These are the rates I already have clear on my website:
- Website redesign: 600-900 €, depending on scope. It’s for people who already have a website and want it to convert better.
- Branding: 300 €, with logo, palette, typefaces and mini manual.
- AI automation: from 100 €, depending on what needs solving.
For new projects or those with special requirements, I don’t give figures blind: I’d rather listen to you and put together a clear quote, with no small print.
What to do to keep the cost in check
Define exactly what you need before asking for quotes, prepare the copy and images, and set priorities: the essentials first, the extras later. A website can be built in phases, and starting with the essentials is usually smarter than trying to cover everything at once.
The price of a website should reflect the work involved and the value it brings back to you. If that’s clear, the conversation is much easier.
Shall we talk about your project?
If you’d like me to review your site or tell you honestly what I would change, tell me about it on the contact page. You write to me, I reply myself, no strings attached.
