Virginia León

Comprehensive visual identity design for a psychologist: logo, color palette, and website.

/ Project overview

Client: Health psychologist.

Services: Web, Personal Brand, Logo, Copywriting.

Virginia León

/ The challenge

Conveying warmth and trust in a field where the image tends to be cold or overly clinical.

/ The solution

A calm logo, a soft colour palette and a clear website, with consultation details and contact one click away.

/ The outcome

A consistent identity across every touchpoint and a website that builds trust at first glance.

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