Calltek brand manual: a tech team that designs, builds and maintains companies’ digital presence: websites, online shops, apps, hosting and analytics through a single point of contact.
Client: Irys’s own brand
Services: Headset-in-server-cube logo, charcoal-bone-lime palette, NB Architekt + IBM Plex Mono, flat 1 px resources and templates for social media, stationery and digital product..
Convey a technical yet approachable, clear and reliable brand, avoiding empty jargon and throwaway templates.
A single brand with named areas, a dark-first system where lime means action, and a voice that is written the way it is spoken.
A 17-page manual with file rules, logo versions and applications ready for web, social, quotes and email signatures.