Kujira

Kujira brand manual: the platform that runs AI agents as part of the team. Whale logo, colour, typography, iconography and tone of voice in a single two-faced system (technical panel and client portal).

/ Project summary

Client: Irys’s own brand

Services: Single-colour whale logo, 5 colour roles with green #00d615 as the accent, NB Architekt + Inter + JetBrains Mono, lucide icons, geometry and voice rules..

Kujira

/ The challenge

An identity that serves both the people who build and supervise (technical) and the people who receive the results (human) without losing coherence.

/ The solution

A shared token system: one source of truth for both faces, with light and dark themes, a rem-based type scale and reusable components.

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/ The result

A 19-page manual that settles colour, logo, geometry and voice, and stays alive in the design system.