YOKAION brand manual, the professional portfolio of an alternative model specialised in costume, makeup and fantasy shootings: pixel-art logo, Sumi/Kinari/Oni palette, Japanese-foundry typefaces and applications.
Client: Irys’s own brand
Services: Pixel-art «Y» logo with oni horns and kitsune mask, black-cream-crimson palette, Shippori Mincho + Zen Kaku Gothic + DotGothic16, seal, brackets, ring and pixel dither..
Bring together yōkai folklore and the alternative look with a professional, reliable image for photographers, brands and event organisers.
A closed visual system: four own graphic resources, a 60/30/10 colour rule and ready-made applications (watermark, Instagram, media kit, card and collaboration header).
A 15-page manual where yōkai aesthetics are the identity and professional discipline shows in every piece.