ASTRYU brand manual: an independent creative universe for art and design with four branches (Main, Design, Tales and Vessel). Dragon-and-star logo, palette, typography, graphic resources and applications.
Client: Irys’s own brand
Services: Ouroboros logo with a star, Mist/Silver/Rune/Abyss palette with a per-branch accent, Gotham Black + JetBrains Mono + Space Grotesk, editorial neo-brutalist style..
Unify four different branches under one recognisable aesthetic while keeping the authorship and independence of each.
A brand architecture with clear naming (x ASTRYU / ASTRYU GROUP), a 70/25/5 colour rule and templates for social media, stationery and events.
A 16-page manual that is itself the master: if a piece does not follow it, the piece is redone.